PAANI has its roots in the Hawaiian language and derives from the word Pāʻani, which means "sport" in German. Under the PAANI umbrella, we offer stylish and functional sports and outdoor clothing from the PROTEST brand to optimally equip sports enthusiasts for activities such as skiing, snowboarding, surfing, hiking and cycling.
But that's not all - in addition to sportswear, there is also streetwear and swimwear to discover in the online store.

The four nested "P" as a logo are also no coincidence. The 4 "P" stand for "PAANI", "POWER", "PERFORMANCE" and "PERSISTENCE" as principles for a happy life. These are exactly the qualities that PAANI has made its goal: To bring together an assortment of products, compact and competent in one place, to provide customers with an efficient shopping experience tailored to them and covering their needs.

Our mission

We enable convenient and efficient shopping at consistently attractive prices. At the same time, we create a comprehensive platform for inspiration, information and communication that invites customers to actively participate themselves. Our competent and service-oriented customer service takes care of your concerns and ensures a smooth shopping experience.

Our company culture

  • Respectful, collegial and appreciative interaction is a matter of course for us.
  • Tolerance is very important to us. Our different characters and ways of thinking distinguish us.
  • Together we achieve great goals. Every day we motivate each other and consistently question the status quo, because we do not stand still.
  • We are different. Unconventional, cheeky and innovative ideas are exactly our thing.
  • We take responsibility. Acting on our own responsibility and lean structures are the basis for us to remain dynamic and agile.
  • Our values are important to us